Olay Regenerist Ultra Rich Moisturizer is the latest addition to the Olay Regenerist collection. Formulated with Olay’s special shea butter blend to provide long-lasting hydration with a rich, but non-greasy texture, and without the luxury price tag. It’s also formulated with vitamin B3 to promote surface cell turnover and strengthen the skin’s moisture barrier, peptides to improve skin’s smoothness and firmness while reducing the appearance of fine lines, and glycerin, which acts as moisture-magnet to retain water and keep skin hydrated throughout the day. olay.com